Hull City are already beginning to see the benefits of their return to the Championship after being named among the early TV selections in the new season.
The Tigers’ promotion from League One last season not only provided a much-needed boost after the pain of relegation the year before, but it also offers up plenty more opportunities for their games to be picked to be broadcast live by Sky Sports.
City have already had two of their games selected for the start of the 2021/22 campaign, with their clash at Blackburn Rovers on September 14 and the game at home to Sheffield United on September 18 set to be shown live.
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With those selections will come the TV revenue, which comes in three forms – from the Premier League, EFL and on an individual match basis.
Clubs not in receipt of parachute payments receive around £4.5m from the Premier League – on top of that, clubs receive between £10,000 and £100,000 every time they are selected for live broadcast, with the value dependant on time slots and whether you are the home or away team.
As the home team against Sheffield United in September, City will stand to earn up to £100,000 for the game – a tidy earner to start off the new season.
Hull City are set to be rewarded after their return to the Championship
(Image: Getty Images)
Speaking to Yorkshire Live, football finance expert Kieran Maguire explained how the TV money is distributed in the Championship, and the Tigers will be hoping they’re selected for a few more home games.
“The clubs that are not in receipt of parachute payments get about £4.5m in a normal year,” he said.
“It’s all been slightly impacted by Covid, but it’s £4.5m from the Premier League in what is referred to as solidarity payments.
“All clubs then get around £2.5m from the EFL’s own TV deal and then there are slight top ups based on the number of times you are shown live.
“If chosen live, depending on whether you are the home team or the away team, it works out between £10,000-£100,000.
“There are various slots for the EFL’s Sky deal.
“The away team gets £10,000 and the home team can get up to £100,000.
“The exact amount and details are a bit murky and nothing has ever been confirmed in writing, but we are reasonably close there.
“As the home team, if it’s a 12:30pm kick-off on a Saturday you get more, if it’s on a Friday night you get less.
“The reason why Leeds used to hate it so much was because they were always chosen for their away trips and were getting ten grand a pop.”